Passion. Professionalism. Practicability.
Johana Vanegas, Founder of Pelle Dolce Aesthetics
Rocky Hill, CT
“Lina was a fundamental part of my business turnaround; we accomplished revenue growth of 55% within the first year of working with her. Lina helped me to deep dive into my customer target, which allowed us to readjust our prices in accordance with our market. Additionally, we created a strategic plan that helped me position my personal brand to leverage my business.”
Sandra Lake, Founder of Pasitos Daycare Providence, RI
“Lina helped me to understand my pricing and the break-even point of my operations, and also how to work on my financial forecast when applying for government grants at the State level. I worked with other state agencies on my marketing plan and Lina guided me to consolidate the marketing goals into numbers. Lina’s passion and dedication led me to know my numbers, and now I can be more independent when working to keep track of my financial milestones.”
Lina Rojas, Founder of Raices Farm
Cali, Colombia
“Lina Echeverry developed a financial forecast for my business and coached me on how to analyze my numbers to choose feasible revenue streams. Also, Lina has introduced me to other professionals such as a CPA, attorney, social media manager, and PR to grow my operation. Lina has helped me to create a road map to grow my business and has trained me to work on my business instead of working in my business.”
Lydia Brown, Founder of Collegiate Nannies
Boston, MA & Chicago, IL
“Lina challenged my thought process around pricing and which service offerings would yield the highest revenue. She also pushed me to succeed by pushing that I understand my clients and their income levels better and what drove them to use a service like mine. Ultimately, her suggestions lead us to increase revenue by over 50% in a short time frame and get to where we are today! As a result, we increased revenue, had fewer headaches with service offerings that did not make sense for our bottom line, and gained a better understanding of my client’s pain points and values. Lina continually pushed me to think bigger and offered attainable steps to get to the ultimate revenue goal that I was seeking. She has a great perspective on my industry and challenged me to think about the big picture rather than just getting through each day. As tough as it was at times, I also really appreciated Lina's no-nonsense approach when it came to implementing changes and pushing me to get to where she knew my business was capable of going. Lina has also remained in touch as a continual sounding board to me and I respect her opinion and business acumen greatly.”
Susan Freda, Founder of Susan Freda Studios Warren, RI
“Lina helped me create financial goals and break down the income needed by certain dates. She helped me to understand how finances would grow over time and how we could utilize profits to create greater profit. She also helped me with Marketing strategy and talking through options and finding the right ones to implement or making an order and plan for them. We also determined how much to spend and set a budget. The business has grown so much since we worked together in 2017. We have seen steady growth of over 20% per year. I started with very little business knowledge and Lina was respectful and encouraging. I found the help with math, statistics, and financial planning very helpful. She helped me work through my math blocks see the big picture and make concrete goals and plans.”
